With your Citi Double Cash Card - you get TWO great ways to earn cash back. You get 1% on purchases made, and another 1% when you pay the bill.
To launch the new card, we created a social campaign asking the people what they get when they put two great things together. We created #Incredouble.
First we came up with some of our own - then we opened it up for others to share their ideas on Twitter and Facebook. Two entries were selected at the end of each week. The nominees received a $2,000 cash prize and had their idea illustrated and featured on the microsite.
The public would vote for the grand prize winner - $5,000 and their idea brought to life.
I always judge a book by it's cover. If it looks good, it must be good.
I re-designed Herman Melville's classic, Moby Dick so that it will jump off the shelves, and to incite readers to take a new look at an American classic.