With your Citi Double Cash Card - you get TWO great ways to earn cash back. You get 1% on purchases made, and another 1% when you pay the bill.
To launch the new card, we created a social campaign asking the people what they get when they put two great things together. We created #Incredouble.
First we came up with some of our own - then we opened it up for others to share their ideas on Twitter and Facebook. Two entries were selected at the end of each week. The nominees received a $2,000 cash prize and had their idea illustrated and featured on the microsite.
The public would vote for the grand prize winner - $5,000 and their idea brought to life.
Common Threads (now known as Worn Wear) is Patagonia's clothing recycling program. But who wants to recycle clothes? And how do we make it interesting?
What if behind each article of recycled clothing was a story? A thread that ties it to its previous owner. By unraveling the story and the journey that both the wearer and the item have gone through, we can break it down and start a new journey for someone else.
The app helps you learn more about the program by allowing users to submit their story via video of how they wear their Patagonia gear. The user generated content will be voted on by users themselves, and the winner will be featured as the homepage of the application.
Users can also read and write reviews on Patagonia clothing, and then directly purchase merchandise from the app itself.
THIS JUST IN: My idea was so good, they kinda sorta produced this. See it here.
I always judge a book by it's cover. If it looks good, it must be good.
I re-designed Herman Melville's classic, Moby Dick so that it will jump off the shelves, and to incite readers to take a new look at an American classic.