Role: Art Direction, Ideation

With your Citi Double Cash Card - you get TWO great ways to earn cash back.

You get 1% on purchases made, and another 1% when you pay the bill.

Agency: Publicis | Client: Citibank

Role: Art Direction, Ideation

With your Citi Double Cash Card - you get TWO great ways to earn cash back.

You get 1% on purchases made, and another 1% when you pay the bill.

Agency: Publicis | Client: Citibank

Role: Art Direction, Ideation

With your Citi Double Cash Card - you get TWO great ways to earn cash back.

You get 1% on purchases made, and another 1% when you pay the bill.

Agency: Publicis | Client: Citibank

Role: Art Direction, Ideation

With your Citi Double Cash Card - you get TWO great ways to earn cash back.

You get 1% on purchases made, and another 1% when you pay the bill.

Agency: Publicis | Client: Citibank

To launch the new card, we created a social campaign asking the people what they get when they put two great things together.

We created #incredouble.

We started by coming up with some of our own!

To launch the new card, we created a social campaign asking the people what they get when they put two great things together.

We created #incredouble.

We started by coming up with some of our own!

To launch the new card, we created a social campaign asking the people what they get when they put two great things together.

We created #incredouble.

We started by coming up with some of our own!

To launch the new card, we created a social campaign asking the people what they get when they put two great things together.

We created #incredouble.

We started by coming up with some of our own!

Then we opened it up for others to share their ideas on Twitter and Facebook. Two entries were selected at the end of each week. The nominees received a $2,000 cash prize and had their idea illustrated and featured on the microsite.  

Then we opened it up for others to share their ideas on Twitter and Facebook. Two entries were selected at the end of each week. The nominees received a $2,000 cash prize and had their idea illustrated and featured on the microsite.  

Then we opened it up for others to share their ideas on Twitter and Facebook. Two entries were selected at the end of each week. The nominees received a $2,000 cash prize and had their idea illustrated and featured on the microsite.  

Then we opened it up for others to share their ideas on Twitter and Facebook. Two entries were selected at the end of each week. The nominees received a $2,000 cash prize and had their idea illustrated and featured on the microsite.  

The public would vote for the grand prize winner - $5,000 and their idea would be brought to life.

The winning idea? A wrecking ball pínata.

The public would vote for the grand prize winner - $5,000 and their idea would be brought to life.

The winning idea? A wrecking ball pínata.

The public would vote for the grand prize winner - $5,000 and their idea would be brought to life.

The winning idea? A wrecking ball pínata.

The public would vote for the grand prize winner - $5,000 and their idea would be brought to life.

The winning idea? A wrecking ball pínata.