Role: Art direction, Ideation

For 70 years of UNICEF USA has been celebrating Halloween with their iconic and longest running fundraising program - Trick-or-Treat for UNICEF. However, as a result of COVID-19, UNICEF USA had to re-imagine the traditional door-to-door experience of trick-or-treating (the opposite of social distancing.) Instead of cancelling Halloween - UNICEF USA made Halloween virtual!

Brand: UNICEF USA

Role: Art direction, Ideation

For 70 years of UNICEF USA has been celebrating Halloween with their iconic and longest running fundraising program - Trick-or-Treat for UNICEF. However, as a result of COVID-19, UNICEF USA had to re-imagine the traditional door-to-door experience of trick-or-treating (the opposite of social distancing.) Instead of cancelling Halloween - UNICEF USA made Halloween virtual!

Brand: UNICEF USA

Role: Art direction, Ideation

For 70 years of UNICEF USA has been celebrating Halloween with their iconic and longest running fundraising program - Trick-or-Treat for UNICEF. However, as a result of COVID-19, UNICEF USA had to re-imagine the traditional door-to-door experience of trick-or-treating (the opposite of social distancing.) Instead of cancelling Halloween - UNICEF USA made Halloween virtual!

Brand: UNICEF USA

Role: Art direction, Ideation

For 70 years of UNICEF USA has been celebrating Halloween with their iconic and longest running fundraising program - Trick-or-Treat for UNICEF. However, as a result of COVID-19, UNICEF USA had to re-imagine the traditional door-to-door experience of trick-or-treating (the opposite of social distancing.) Instead of cancelling Halloween - UNICEF USA made Halloween virtual!

Brand: UNICEF USA

Role: Art direction, Ideation

For 70 years of UNICEF USA has been celebrating Halloween with their iconic and longest running fundraising program - Trick-or-Treat for UNICEF. However, as a result of COVID-19, UNICEF USA had to re-imagine the traditional door-to-door experience of trick-or-treating (the opposite of social distancing.) Instead of cancelling Halloween - UNICEF USA made Halloween virtual!

Brand: UNICEF USA

We created a virtual little orange box that allowed kids to still collect donations. The twist this year is that now that its all digital, kids can now choose where their donations go. 

We created a virtual little orange box that allowed kids to still collect donations. The twist this year is that now that its all digital, kids can now choose where their donations go. 

We created a virtual little orange box that allowed kids to still collect donations. The twist this year is that now that its all digital, kids can now choose where their donations go. 

We created a virtual little orange box that allowed kids to still collect donations. The twist this year is that now that its all digital, kids can now choose where their donations go. 

We created a virtual little orange box that allowed kids to still collect donations. The twist this year is that now that its all digital, kids can now choose where their donations go.